The Phishing Paradox: The World’s Most Trusted Brands Are Cyber Criminals’ Entry Point of Choice
In Q1 2026, Microsoft continued to be the most impersonated brand in phishing attacks, accounting for 22% of all brand impersonation attempts, according to data from Check Point Research (CPR). The results reinforce a long‑standing trend: attackers consistently exploit highly trusted brands to steal credentials and gain initial access to personal and enterprise environments. Apple climbed to second place with 11%, reflecting attackers’ increasing focus on consumer ecosystems tied to payments, identity, and personal devices. Google followed closely in third place at 9%, while Amazon ranked fourth with 7%. LinkedIn rose to fifth place with 6%, highlighting sustained attacker interest […]
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